VP Field Operations Search Completed by New Century Dynamics Executive Search

THE COMPANY

Established in 2013 and based out of Columbus, Ohio, The Company is a highly collaborative organization with clearly defined core values. “We develop edgy, immersive consumer engagements and bring them to life through unique brand experiences”.   As VP of Field Operations, you’ll have the opportunity to:

    • Work for a relevant and authentic brand development firm with a strong reputation in the hospitality industry
    • Advance your career and continue learning from solid leaders.
    • Make an impact in an environment where your voice truly matters.
    • Share in partnerships and collaborations with local and national brands.

 

The Position – VP of Field Operations

The VP of Field Operations will be responsible for the scaling and success of operations for multiple brands in the food and beverage space. This leader will be instrumental in designing operational strategy, and goals, and will be accountable for the financial success of the brands. The VP of Field Operations will own all operational aspects of the business to support the brands, including providing input/direction on brand strategy, driving location-level performance, directing/managing the food & beverage program, maintaining facilities, overseeing the build-out of new locations, and championing continuous improvement. This leader will add to the vibrant atmosphere of Rise Brands, bringing energy, creativity, and innovative thinking to the management, development, and growth of Rise Brands.

Our ideal VP of Field Operations is:

    • Adaptable – You are flexible, resourceful, and can wear many hats. You are always looking for ways to improve and can look at a business with a critical eye. You are timely, proactive, and always follow through.
    • Accountable – You are a team player who will not pass the buck. Unafraid of having crucial conversations, you are empathetic but firm and are strong with conflict resolution.
    • Proactive – You are not afraid of new challenges. You identify issues quickly and drive through obstacles with ease to deliver high-quality results.
    • Analytical – You can effectively process financial information and can express the needs of the business to your teams. You have an entrepreneurial mentality and are exceptionally organized in all tasks that you undertake.
    • A Communicator – You are a successful communicator and liaison between the field and the home office. You understand the hospitality industry and embrace our non-traditional business hours.

RESPONSIBILITIES

RESPONSIBILITIES

 

OPERATIONS

    • Champion operational excellence and adherence to brand standards.
    • Empower and Lead Operations Managers to consistently deliver a cohesive brand experience to guests.
    • Manage the overall operational budget and coordinate creation and execution with fellow Rise Brands leadership team members; provide input into annual revenue goals and targets.
    • Develop systems and procedures to hold staff accountable at the highest levels, ensuring delivery of operational excellence for Rise Brands.
    • Provide strategy + brand marketing input/direction in partnership with other members of the leadership team.
    • Manage brand performance metrics via improved reporting, information flow, and management, business process improvement; in the near term, manage the creation and rollout of a brand dashboard at all levels of the organization.
    • Identify operational gaps and continuously improve operational systems and controls.
    • Develop and maintain an innovative, best-in-class, food & beverage program that provides guests with the best product experiences available.
    • Oversee and support brand expansion including new market pre-launch activities.

 VISION, STRATEGY, AND LEADERSHIP

    • Contribute to the building and achievement of the company’s strategic plan, advancing the company’s brand position, revenue, and growth.
    • Drive the development and preparation of short-term and long-range plans and budgets based on company goals and objectives.
    • Foster an environment where improvements to products, processes, and services are welcomed and encouraged.

TEAM DEVELOPMENT

  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
  • Attract, develop, appraise, and retain a high-performance team; provide coaching and feedback for continuous improvement to further foster a high performance, energized work environment that reflects the organization’s culture.
  • Establish a system to ensure team members receive timely and appropriate training and development.

QUALIFICATIONS

    • Ten or more years experience successfully managing multi-unit, multi-brand operations; hospitality and food & beverage required. Preferably cross-category experience (i.e. entertainment, fast casual, fine dining).
    • Experience scaling the business operations of an early-stage, comparable organization; experience as a proven business operator.
    • Experience managing rapid organizational changes and managing the impact of change
    • Ability to deal with ambiguity yet possesses analytical skills and process orientation to align personnel and resources to deliver sustainable and profitable business results.
    • Track record of delivering operating results while increasing sales and profitability.
    • Highly developed communication and presentation skills with the ability to communicate with all levels of the organization/external partners clearly, concisely, and confidently.
    • An energetic and positive individual who is relationship-oriented with a demonstrated track record of serving as a trusted partner to internal and external constituents.
    • Demonstrated ability in problem analysis and resolution at both a strategic and operational level
    • Strong grasp of financial concepts, including budgets and profit and loss statements, and balance sheet management
    • Exemplary team-building skills and demonstrated ability to motivate and encourage teams
    • Experience in vendor relationship management
    • Ability to collaborate with cross-functional teams to attain business goals/objectives
    • Ability to travel up 20-30%

Benefits: Med/Dental/Vision, company-paid Life policy, company-paid STD/LTD, voluntary life AD&D for employees, spouses, and children. Paid Time Off (Vacation Time and Sick Time), 401(k) with match after eligibility requirements are met to enter the plan.

 

Our Core Values are:

      • Authentic + Fun
      • Focused + Deliberate
      • Engaged + Creative
      • Passionate + Thoughtful

The top responsibilities that are most important to this role are related to team development, operational excellence, managing the financials/budgets to maintain profitable results and cross-team collaboration with other leaders/departments to achieve our company goals.

 

 

If you want the opportunity to be a part of our growing company, apply to The Company today!

This document is presented to you in confidence.  All communication, whether written, oral, or electronic should be addressed to:

 

Jim Weber, President
New Century Dynamics Executive Search

James E. Weber, President

New Century Dynamics Executive Search

9370 Stoney Ridge Ln. 

Alpharetta, GA  30022

Tel. 770-354-2817; e-mail; jimweber@newcenturydynamics.com

 

 

Director of Marketing and E-Commerce

Real Eats America, Inc.

Job Description: Director of Marketing & E-Commerce

Department: Marketing

Reports to: CEO

Remote role: Lives in the ESTD A

RealEats is a subscription-based D2C prepared meal delivery business that uses innovative packaging that can be heated in minutes – providing healthy, farm-to-table meals making access to real food easy for consumers. Real food, made simple.

We are seeking a Director of Marketing & E-Commerce – to manage in a hands-on manner all advertising channels including Facebook, Google Ads, Snapchat, Affiliate, email, organic, referrals, and others.  Emphasis will be on the paid channels, but the right candidate should be strong in all forms of media in order to pitch in as opportunities present themselves.

The ideal candidate will have experience in optimizing a budget across all channels of at least $500,000 per month.  This person will be driven to minimize CAC (blended and paid), maximize acquisition, minimize discounts while delivering content that is on-brand. Subscriber engagement and LTV will be numbers that bring you joy and excitement.

This individual will work closely with the Director of Integrated Marketing and our Agency Teams.

This person should be focused on playing to win — the position is very tactical and requires a solid understanding of data and how the social platform algorithms work and change over time.

The ideal candidate will not only be great a social marketing but will be committed to the needs of an emerging growth company, and embrace the need to pivot actions as the situation dictates.

This position is very visible to all executive leadership, especially the CEO.

Responsibilities:

    • Utilizing the strategy and forecasting goals, execute the new customer acquisition for all acquisition channels
    • Develop new acquisition marketing strategies & funnels for our growing product offerings
    • Own, drive, and report on key metrics related to CAC, acquisition, channel/campaign LTV, and overall channel growth
    • Scale new customer acquisition channels across paid digital (FB/IG, PPC, Affiliate, Pinterest, App, Display), Offline (TV-Linear & Streaming, Direct Mail, OOH, Podcasts), and Organic marketing channels (Email, Referrals, & SEO)
    • With your director, implement a strategic roadmap that utilizes a multi-channel strategy and leverages the company’s unique capabilities and value props
    • Partner closely with the Marketing Director and Head of Creative to consistently improve channel & campaign level LTV and to drive top-line revenue growth for the business and to ensure we exceed our demand & revenue targets
    • Partner closely with Head of Technology and Marketing Director to build out a best-in-class SEO strategy to generate and capture organic demand
    • Set the standard for fast A/B testing, experimentation and, iteration to continuously improve campaign performance
    • Partner with Head of CX, Technology, & Finance teams to plan budgets that drive efficient customer growth, and set a strategic approach for balancing growth priorities with efficiency and hypothesis-led risk-taking
    • With the team, develop performance measurement reporting and media mix modeling to demonstrate the impact of high funnel activities
    • Identify opportunities for product optimization in the customer journey and champion product changes to facilitate growth channels
    • Identify and sponsor new marketing technologies and vendors that will improve reach and efficiency
    • Develop and retain a highly talented Growth Marketing team with a passion to understand and delight our customers with great marketing experiences

 

About You:

    • 5+ years of progressively increasing experience across digital marketing, growth, and revenue at direct-to-consumer companies
    • Experience developing & optimizing large-scale DTC campaigns, with deep knowledge of digital, offline, & television.
    • Demonstrated experience managing 6-figure monthly media/acquisition budgets, including forecasting and budget allocations
    • Expertise building attribution methodologies and financial models on CAC/LTV, payback period basis
    • A track record of success with conversion rate optimization split testing and improving mid-funnel conversion rates.
    • Proven experience making web analytics work for marketing, across tools like Google Analytics, Segment, Google Tag Manager, and more
    • Comfortable communicating and evangelizing at all levels of the organization, from CEO & board down to individual contributors
    • Expert cross-functional partner, with success working with retention, brand, data science, creative, product, and other teams
    • Creative and analytical thinker, with a tendency towards the analytical
    • Flexible and fluid problem solver, ability to adjust to changing priorities and make things happen
    • Organized with unbelievable follow-through
    • Passionate about your work and our product — dedicated to making good things happen quickly
    • Clear communicator – both orally and in writing in English; Spanish a plus
    • Bachelor’s Degree or equivalent experience

Compensation: Based on skills & experience.  Range between $130,000 and $150,000.

Benefits: You will be eligible for the Company’s Salaried Medical. Dental, vision, disability, and life are available through TriNet.  All coverages are effective the 1st of the month following the date of hire. After 90 days of employment, you will be eligible to participate in our 401K plan.  Currently, there is no Company match.

Sick Leave:  The Company is following the Sick Leave Policy for the State of New York.  You will accrue 1 hour of sick time for every 30 hours worked, up to a maximum of 56 hours per year.   Leave may be used for medical appointments, sick time, etc. per the New York State Department of Labor website.   If more than 7 consecutive days are required, then New York State Disability/Leave Insurance should be used.  Vacation time should not be used for Sick Leave.

Vacation Policy: The Company has implemented an Unlimited Vacation Policy.  The limitation will be that you need to schedule your work content to allow for the time off – with appropriate notice to the Company and your manager.

This is an “At Will” full-time salaried, exempt position.

RealEats, Inc. is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

.

This document is presented to you in confidence.  All communication, whether written, oral or electronic should be addressed to:

Jim Weber, President
New Century Dynamics Executive Search

James E. Weber, President
New Century Dynamics Executive Search
9370 Stoney Ridge Ln. 
Johns Creek, GA  30022

Tel. 770-649-7051; Cell 770-354-2817;

e-mail; jimweber@newcenturydynamics.com

 

 

 

 

New Search: Head of Marketing Search for VC-Backed, DTC Meal Delivery Company

COMPANY: Confidential
POSITION:    Head of Marketing
LOCATION: New York – Tri States Area
REPORTS TO: CEO

Rapidly growing direct-to-consumer subscription meal delivery company.

POSITION SYNOPSIS:
As a key member of the senior leadership team, the highly entrepreneurial Head of Marketing will drive the development and execution of a comprehensive marketing plan and growth strategy to align with the company’s objectives. The position oversees the organization’s branding, digital & traditional marketing, partnerships, event planning, public relations, community outreach programs, and customer experience group.

Key qualities for success include:
● Entrepreneurial
● Can get things done tactically while moving a business forward strategically
● Has successfully built a team, in a phased approach
○ Balancing readiness for the investment against spend for agencies
● Understands and believes in holding consultants accountable via contracts with performance metrics
● Understands that a budget is a guideline, everything must be evaluated as time and direction changes
● Is fanatical about the numbers — especially about CAC and conversion
● Ability to shift between tactical and the strategic
● Has managed an e-commerce DTC brand – either someone from food delivery or someone who comes to the table with great ideas on how to apply their experience to food/meal delivery

KEY RESPONSIBILITIES:
● Work collaboratively with other members of the leadership team to define objectives, KPIs, develop budgets, strategies, and achieve targets in line with founders’ vision and the company’s mission
● Lead development and execution of a differentiated, consumer insight-driven brand strategy.
● Diversify mix of digital and analog acquisition channels to more effectively target prospective higher affinity customer, increase conversion and LTV, reduce CAC, and scale
● Monitor and optimize the payback period of each cohort of users making the necessary adjustments in the quality of acquisition.
● Set up frameworks to create successful funnels. Design an acquisition mix that is truly user-centric and leads media buying to bring traffic that converts to new users that meet our growth targets.
● Design, develop and execute formal customer retention strategies and programs
● Identify and engage key strategic partners to increase brand awareness and drive growth
● Develop and manage the consumer-facing digital and offline experiences.
● Oversee the company’s customer experience group
● Develop value-add presentations to engage key internal stakeholders, investors, and partners
● Drive company vision, messaging, and brand consistency; instill a growth-minded culture.
● Full P&L responsibility for the marketing department
● Recruit and lead talented internal and outsourced teams

QUALIFICATION REQUIREMENTS:
● Minimum 10 years of marketing experience, with a successful track record formulating and leading marketing strategy, implementation, and team building for direct-to-consumer e-commerce companies.
● 5+ years of marketing experience driving customer acquisition across marketing channels (PPC, Display, Paid Search, Paid Social, Retargeting, etc) – startup experience preferred.
● 5+ years of marketing leadership experience
● Subscription experience is preferred
● Experience working with ad-serving platforms and digital monitoring tools, as well as offline marketing tools and strategies as well.
● Experience in leading and managing A/B testing, bidded media, and marketing program optimization
● Demonstrated data insights (KPI’s, traffic, revenue, conversions, ROI) to improve marketing efforts
● Demonstrated interest and/or experience working with or coaching a fast-growing company.
● Excellent oral and written communication skills with the ability to effectively communicate with and influence colleagues at all levels.
● Excellent eye for design and can understand and interpret design language (digital and analog), experience managing designers, developers, and agencies.
● Sense of urgency in assisting the brand to navigate the ever-changing landscape to commercialize opportunities.
● Strong leadership, talent mentoring, and talent development skills.
● Enthusiastic, can-do approach, with the ability to prioritize effectively in a rapid-paced environment.
● Self-motivated with critical attention to detail, deadlines, and reporting.
● Bachelor’s degree in Marketing, Communications, Business Administration, or related field of study. MBA Degree preferred. Compensation and Benefits
● This position is an “at-will”, full-time, salaried, exempt position. The salary will depend upon the candidate’s relevant experience
● Competitive benefits are available – medical, dental, vision, life, disability, and 401k


Location

We work on the East Coast Time Zone. The majority of work is remote. Available for periodic meetings – after the pandemic in greater NYC. Relocation expenses are not available.

The Company is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

Ideal Candidate Profile
Who comes from:
Tier 1 D2C Meals Company that has grown to become a market/sector
leader:
HelloFresh
Freshly
Factor
Tier 1 D2C Consumer Brands:
Magic Spoon
Stitch Fix
Allbirds
Warby Parker
Away
Bonobos
Glossier
Casper
Harry’s Razors
Dollar Shave Club

Or Tier 1 Early Stage Branding Agency who has helped companies like the above ideally early on that led to a growth inflection point: e.g. Red Antler

We need a marketing person who can do this:
https://prezi.com/2mcy25316bkn/factor-75-marketing-overview/

Speak like this (regularly in podcasts and interviews):
https://www.youtube.com/watch?v=_CAe2X65Wfg

And who has the creative foresight and nuts and bolts e-commerce experience to create this:
https://www.needleseyemedia.com/

And who comes from an e-comm business that we aspire to emulate.

 

For more information and your referrals, please contact Jim Weber, President, New Century Dynamics Executive Search

Jim Weber, President
New Century Dynamics Executive Search

James E. Weber, President | New Century Dynamics Executive Search |

Tel.  770-354-2817 | Email: JimWeber@NewCenturyDynamics.com |

Craft an Effective Elevator Pitch

Networking meetings can become stale and boring over time. When this happens attendance will decrease and the networking group risks becoming irrelevant. This point was on my mind as I planned our ITB Partners monthly Members meeting for Friday, October 19.  We have an excellent speaker scheduled to talk about selling skills for small business owners and entrepreneurs.  Her presentation is highly relevant to our members. So, I saw an opportunity to build on that theme and address one of my pet peeves.  I decided to modify our standard agenda to accommodate a contest to reward the best elevator pitch. My thinking is two-fold; first to support salesmanship as the theme of the meeting, and secondly, to reinforce the importance of an effective elevator pitch.

 

Helping our members understand the importance of a well-crafted elevator pitch is important.  Also, its an opportunity to have some fun at our meeting, while ensuring that it’s informative and productive.  So what is an elevator pitch?  The name itself is a metaphor for a short but highly effective positioning statement. The analogy is that if you’re sharing an elevator ride with someone, say for 30 seconds, how would you respond if asked: “what do you do?”  An elevator pitch is similar to a positioning statement, also known as an Executive Summary at the beginning of a resume.  It should be memorable, believable, and interesting enough to generate a follow-up discussion or meeting.

 

I’m a big believer in positioning statements; whether it’s for a brand, a resume, or especially as an elevator pitch.  This goes back to my days in corporate planning where I learned the value of a coherent positioning statement. One should never underestimate the ability of a positioning statement to focus the organization on its strategic goals.  It is difficult for me to get past a poorly constructed Executive Summary on a resume. I have my doubts that job seekers fully appreciate the importance of this paragraph. It’s the candidate’s personal positioning statement, indicating their career interest and unique selling proposition.  If the Executive Summary is compelling, the reader will have a greater interest in a closer examination of the resume.  If not, it may wind up in the circular file.

 

When I provide resume coaching advice, I always begin with the Executive Summary. My counsel is to define yourself in the first sentence by stating your career level, your functional discipline, and your principal industry experience. The follow-on sentences can provide additional detail to address one’s particular skill sets. For example, if you are proficient at bringing new products to market, or revitalizing legacy brands, those strengths would be important follow-on statements.

 

 

So, why is an elevator pitch so important? If you are engaged in networking as a means of landing a great job or to generate more sales, you need an effective sales pitch.  When meeting strangers, your elevator pitch is an effective way to establish a connection.  It is a tool to help you recruit evangelists for your brand. Evangelists become a force multiplier, leveraging your business development efforts.  They can connect you with people looking for your services.  It is meant to capture the imagination of a prospective client, and to establish you as a viable referral for people in your network.  If your elevator pitch is memorable, you will be remembered!  Your elevator pitch communicates a rationale to consider you as a potential employee or service provider.   The quality of your sales pitch is a vital component closing the deal. It should be memorable, so the construction of your elevator pitch must be clear, easy to understand.

 

At the most fundamental level, an elevator pitch describes who you are, who you help, and why your services are needed. Your elevator pitch is your personal positioning statement. It is short and to the point, and hopefully interesting. In some respects, it is a conversation starter, intended to generate requests for more information.  A good elevator pitch will identify your target market, the prospective client’s problem, and how your company solves those problems.   Your elevator pitch is important, so make an effort to develop an effective pitch.  Practice your pitch!  Use it! Refine it!

Hello, I am Jim Weber.  I connect good people with great job opportunities!  My clients are leaders of mid-cap companies who need C-level professionals to achieve their goals.

Thank you for visiting our blog.

I hope you enjoyed our point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is important to me so; please leave a comment.

Jim Weber, President

NEW CENTURY DYNAMICS EXECUTIVE SEARCH

Current Assignments

  1. COO- Northeast-based Casual Dining Restaurant Company – Completed
  2. CEO- Northeast-based Casual Dining Restaurant Company – Completed
  3. VP Operations – Southeast-based Casual Dining Restaurant Company – In-process.
  4. Sr. Staff Accountant – Atlanta-based Not For Profit – New
  5. Corporate R&D Chef, Atlanta-based Home Meal Replacement Company – Complete
  6. Area Supervisor – Legacy Pizza Chain, Carolinas – New
  7. Operating Partners – Legacy Pizza Chain – New
  8. Controller – Atlanta-based Consumer Products – Digital Company – Completed
  9. Outplacement Assignment – Atlanta-based Manufacturer:  Complete

Author of: Fighting Alligators: Job Search Strategy For The New Normal

:

Join Us for the September 11, Atlanta BENG Chapter Meeting at our NEW LOCATION!

 

 

 

 

 

 

 

Join Us for the September 11, Atlanta BENG Chapter Meeting

at our NEW LOCATION; featuring Stan Stout who will present:

 

"Stupid Things We Encounter in Job Search"

 

About Stan Stout 
Stan Stout: an Experienced leader with a unique blend of strategic focus / forward thinking, and the ability to lead and manage execution. Linkedin

 
Register Here!
Register Today!

Join us…

Tuesday, September 11th


7:30 a.m. – 9:30 a.m.

 

$10.00 Fee includes a Continental Breakfast Buffet


LOCATION:

Bella's Kitchen
6600 Peachtree Dunwoody
350 Embassy Row
Atlanta, GA 30328

 

Register Here!


Directions

 

The Atlanta – Business Executives Networking Group (BENG) is a non-profit networking organization for mid to senior level professionals with over 10 years of business experience. BENG provides its members with:

  • A supportive atmosphere of high-value, face-to-face networking opportunities.
  • Relevant professional contacts for the unemployed, employed and self-employed.
  • An emotionally supportive environment for those in career transition.
  • Education and assistance for those members desiring to build, maintain or expand their professional network.

Click here to learn more about becoming a member and joining BENG.

 
Note: Meetings are held the second Tuesday of each month.
For more information about BENG or to RSVP,
Please visit http://bengatlanta.eventbrite.com or contact
Jim Weber at jim.weber@itbpartners.com.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Jim Weber to Facilitate The BENG Atlanta Chapter

 

 

Jim Weber assumes the role of facilitator for The Atlanta Chapter of The Business Executives Networking Group!
 
 
The Atlanta – Business Executives Networking Group (BENG) is a non-profit networking organization for mid to senior level professionals with over 10 years of business experience. BENG provides its members with:
  • A supportive atmosphere of high-value, face-to-face networking opportunities.
  • Relevant professional contacts for the unemployed, employed and self-employed.
  • An emotionally supportive environment for those in career transition.
  • Education and assistance for those members desiring to build, maintain or expand their professional network.
Click here to learn more about becoming a member and joining BENG.
 
Note: Meetings are held the second Tuesday of each month.For more information about BENG or to RSVP,
Please visit http://bengatlanta.eventbrite.com or contact
Jim Weber at jim.weber@itbpartners.com

Sr. Staff Accountant Search – Atlanta Based

June 25, 2018: New Century Dynamics Executive Search announces new assignment:  Sr. Staff Accountant for Atlanta-based Not For Profit

Atlanta based company is seeking to hire a Senior Staff Accountant to oversee accounting and finance functions.  This is an exciting challenge for a well-rounded, hands-on leader.

We are looking for an experienced Senior Staff Accountant that will thrive in a challenging, collaborative and empowering mission-focused work environment. This full-time position will be based in the Corporate Office in Norcross, Ga. and reports directly to the Chief Executive Officer (CEO). The position will have primary responsibility for the full accounting function, including general ledger, accounts payable, accounts receivable, fixed assets, account reconciliations and financial reporting.

For more information and your referrals, contact Jim Weber:  JimWeber@NewCenturyDynamics.com

 

James E. Weber, President

New Century Dynamics Executive Search

770-649-7051

 

Current Assignments

  1. COO- Northeast-based Casual Dining Restaurant Company – Completed
  2. CEO- Northeast-based Casual Dining Restaurant Company – Completed
  3. VP Operations – Southeast-based Casual Dining Restaurant Company – In process
  4. Sr. Staff Accountant – Atlanta-based Not For Profit – New
  5. Corporate R&D Chef, Atlanta-based Home Meal Replacement Company – Complete
  6. Area Supervisor – Legacy Pizza Chain, Carolinas – New
  7. Operating Partners – Legacy Pizza Chain – New
  8. Controller – Atlanta-based Consumer Products – Digital Company – Completed
  9. Outplacement Assignment – Atlanta-based Manufacturer:  Complete

Author of: Fighting Alligators: Job Search Strategy For The New Normal

:

How to Hire Top Talent Millennials into Commission-Only Jobs: Chris Butsch – Keynote Speaker, Author, Millennial Expert

Hiring Millennials into paid positions is difficult enough; so how on earth do you attract them to commission-only jobs? What’s the secret to selling a full-time position with deferred payment to a generation who places high importance on instant returns and gratification?

The solution is two-part; you must first address the unknown, then spice up the value proposition. Remember: you’re competing with the comforting psychology of a guaranteed paycheck. As a result, setting clear expectations and an attainable vision of success during the interview process will be critical in recruiting top Millennial talent to your commission-only positions.  You can do this in two stages during early conversations with candidates:

  1. Clearly lay out expected earnings potential.

Laying out earnings expectations for 1, 3, 6, 12, and 24 months out is an excellent place to start. The word “expectations” will help assuage concerns over the commission-only model. Then, a segue into earnings potential becomes natural and powerful. Some sample language you can use:

“At a salaried position, you have to wait until the end of the year for a bonus. Here, you can earn a bonus anytime. Furthermore, at a salaried position, there are limits on what you can earn. Here, your hard work will directly translate into higher earnings.”

Language like this helps Millennials see the potential, as opposed to the limitations, of a commission-only model.

  1. Play the role of mentor.At this point in the conversation, even a confident, entrepreneurial-minded Millennial will wonder “but what if I fail?” You can address this fear head-on by assuring them that you won’t let them.

[Tweet “Millennials grow with guidance and place a high value on experiential learning.”] 79% of us want our boss to serve as a coach or mentor, and 88% of us prefer collaborative to competitive work cultures. Plus, strong mentorship is the #2 strongest retention tool for Millennials, behind alignment with the company’s purpose.[1]

Certain key phrases will eliminate culture concerns and paint you as someone they’d desire to work for. Positive, supportive language like this will augment every interview you conduct, but works especially well with a young person:

“I won’t let you fail.”

“We’ll create work plans together.”

“You’ll get some of the best sales training on the planet; training that you’ll have forever.”

“My office is always open for questions.”

“I’ll turn you into a rock star.”

“Commitment goes both ways; you make a commitment to me, and I’ll make a commitment to you.”

In summary, mention of pay and mentorship are critical while recruiting Millennials. Assure them that if they work hard, they’ll succeed; and you personally won’t let them fail. Many employers forget to make the latter point so you can use a promise of mentoring and coaching to gain a competitive edge over other recruiters: even those hiring into salaried positions.

What’s your company’s current “Millennial Problem?” Recruitment? Retention? Engagement? Message me on LinkedIn and I’ll do my best to help.

 

About The Author

Chris Butsch is an expert on maximizing the Millennial generation in the workplace, Chris has directly advised Fortune 500 CEOs and delivered keynotes on three continents. Having built a reputation for offering managers free and immediate “quick wins” to maximize Millennial retention and productivity, Chris is organizing his latest findings in a new book called These Damn Millennials. 

His business website is:   www.chrisbutsch.com

 

Thank you for visiting my blog.

I hope you enjoyed my point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

 

Jim Weber, Managing Partner

ITB PARTNERS

Jim.Weber@itbpartners.com

Current Assignments

1. COO- Northeast-based Casual Dining Restaurant Company – Completed
2. VP Operations – Southeast-based Casual Dining Restaurant Company – New
3. CEO- Northeast-based Casual Dining Restaurant Company – Completed
4. Corporate R&D Chef, Atlanta-based Home Meal Replacement Company – Complete
5. Area Supervisor – Legacy Pizza Chain, Carolinas – Completed
6. Operating Partners – Legacy Pizza Chain – New
7. Controller – Atlanta-based Consumer Products – Digital Company – Completed
8. Outplacement Assignment – Atlanta-based Manufacturer:  Complete

 

Jim Weber Presents to The FENG Atlanta Chapter

June 13, 2018, Atlanta GA.  Jim Weber Presents to The FENG Atlanta Chapter  on the topic of career management based on his book, Fighting Alligators:  Job Search Strategy For The New Normal.  It was an excellent event with a lively discussion.  Many thanks to Juliet Denise who facilitated the meeting.

Jim Weber, President

NEW CENTURY DYNAMICS EXECUTIVE SEARCH

Author of: Fighting Alligators: Job Search Strategy For The New Normal

 

JimWeber@NewCenturyDynamics.com

 

Current Assignments

1. COO- Northeast-based Casual Dining Restaurant Company – New

2. CEO- Northeast-based Casual Dining Restaurant Company – Complete

3. Corporate R&D Chef, Atlanta-based Home Meal Replacement Company – Complete

4. Area Supervisor – Legacy Pizza Chain, Carolinas – New

5. Operating Partners – Legacy Pizza Chain – New

6. VP Operations, SE-based Casual Dining Chain – New

7. General Manager, SE-based Private Club – New