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Craft an Effective Elevator Pitch

Networking meetings can become stale and boring over time. When this happens attendance will decrease and the networking group risks becoming irrelevant. This point was on my mind as I planned our ITB Partners monthly Members meeting for Friday, October 19.  We have an excellent speaker scheduled to talk about selling skills for small business owners and entrepreneurs.  Her presentation is highly relevant to our members. So, I saw an opportunity to build on that theme and address one of my pet peeves.  I decided to modify our standard agenda to accommodate a contest to reward the best elevator pitch. My thinking is two-fold; first to support salesmanship as the theme of the meeting, and secondly, to reinforce the importance of an effective elevator pitch.

 

Helping our members understand the importance of a well-crafted elevator pitch is important.  Also, its an opportunity to have some fun at our meeting, while ensuring that it’s informative and productive.  So what is an elevator pitch?  The name itself is a metaphor for a short but highly effective positioning statement. The analogy is that if you’re sharing an elevator ride with someone, say for 30 seconds, how would you respond if asked: “what do you do?”  An elevator pitch is similar to a positioning statement, also known as an Executive Summary at the beginning of a resume.  It should be memorable, believable, and interesting enough to generate a follow-up discussion or meeting.

 

I’m a big believer in positioning statements; whether it’s for a brand, a resume, or especially as an elevator pitch.  This goes back to my days in corporate planning where I learned the value of a coherent positioning statement. One should never underestimate the ability of a positioning statement to focus the organization on its strategic goals.  It is difficult for me to get past a poorly constructed Executive Summary on a resume. I have my doubts that job seekers fully appreciate the importance of this paragraph. It’s the candidate’s personal positioning statement, indicating their career interest and unique selling proposition.  If the Executive Summary is compelling, the reader will have a greater interest in a closer examination of the resume.  If not, it may wind up in the circular file.

 

When I provide resume coaching advice, I always begin with the Executive Summary. My counsel is to define yourself in the first sentence by stating your career level, your functional discipline, and your principal industry experience. The follow-on sentences can provide additional detail to address one’s particular skill sets. For example, if you are proficient at bringing new products to market, or revitalizing legacy brands, those strengths would be important follow-on statements.

 

 

So, why is an elevator pitch so important? If you are engaged in networking as a means of landing a great job or to generate more sales, you need an effective sales pitch.  When meeting strangers, your elevator pitch is an effective way to establish a connection.  It is a tool to help you recruit evangelists for your brand. Evangelists become a force multiplier, leveraging your business development efforts.  They can connect you with people looking for your services.  It is meant to capture the imagination of a prospective client, and to establish you as a viable referral for people in your network.  If your elevator pitch is memorable, you will be remembered!  Your elevator pitch communicates a rationale to consider you as a potential employee or service provider.   The quality of your sales pitch is a vital component closing the deal. It should be memorable, so the construction of your elevator pitch must be clear, easy to understand.

 

At the most fundamental level, an elevator pitch describes who you are, who you help, and why your services are needed. Your elevator pitch is your personal positioning statement. It is short and to the point, and hopefully interesting. In some respects, it is a conversation starter, intended to generate requests for more information.  A good elevator pitch will identify your target market, the prospective client’s problem, and how your company solves those problems.   Your elevator pitch is important, so make an effort to develop an effective pitch.  Practice your pitch!  Use it! Refine it!

Hello, I am Jim Weber.  I connect good people with great job opportunities!  My clients are leaders of mid-cap companies who need C-level professionals to achieve their goals.

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NEW CENTURY DYNAMICS EXECUTIVE SEARCH

Current Assignments

  1. COO- Northeast-based Casual Dining Restaurant Company – Completed
  2. CEO- Northeast-based Casual Dining Restaurant Company – Completed
  3. VP Operations – Southeast-based Casual Dining Restaurant Company – In-process.
  4. Sr. Staff Accountant – Atlanta-based Not For Profit – New
  5. Corporate R&D Chef, Atlanta-based Home Meal Replacement Company – Complete
  6. Area Supervisor – Legacy Pizza Chain, Carolinas – New
  7. Operating Partners – Legacy Pizza Chain – New
  8. Controller – Atlanta-based Consumer Products – Digital Company – Completed
  9. Outplacement Assignment – Atlanta-based Manufacturer:  Complete

Author of: Fighting Alligators: Job Search Strategy For The New Normal

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Jim Weber Bio
Prior to forming New Century Dynamics in 1999, Jim Weber spent 22 years with Fortune 500 franchising companies in the Food Retailing Industry where he developed a broad-based portfolio of “hands-on” line and staff experience in growth and turnaround situations.
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Breaking News

May 23, 2018:  ITB Partners Announces that we have placed one of our members as Fractional CEO for an Atlanta-based Not For Profit.

May 21, 2018:  New Century Dynamics Executive Search Announces that we have completed the CEO search for a Casual Dining Client based in the Midwest.

May 21, 2018:  New Search Assignment:  New Century Dynamics Executive Search Announces that it has been contracted to find a VP Operations for a Southeastern-Based Casual Dining Chain.

April 18, 2018:  New Century Dynamics Executive Search Announces that an offer has been made, and accepted to complete the search for a CEO for a Casual Dining Client.

February 19, 2018:  New Century Dynamics Executive Search Announces that an offer has been made, and accepted to complete the search for a  Corporate R&D Chef, Based in the Atlanta, GA area, for a Home Meal Replacement Start-up.

February 5, 2018:  New Search Assignment:  New Century Dynamics Executive Search Announces that it has been contracted to find a CEO for a Fast Casual Restaurant Brand. Your interest and referrals are welcome.

January, 23, 2018:  New Search Assignment:  New Century Dynamics Executive Search Announces that it has been contracted to find a Corporate Executive Chef, Based in the Atlanta, GA area, for a Home Meal Replacement Start-up. Your interest and referrals are welcome.

 

December 31, 2017:  New Search Assignment:  New Century Dynamics Executive Search Announces that it has been contracted to find an Area Supervisor, Based in the Carolinas for a Legacy Pizza Chain. Your interest and referrals are welcome.

December 1, 2017:  New Search Assignment:  New Century Dynamics Executive Search Announces that it has been contracted to find Operating Partners for a Legacy Pizza Chain. Your interest and referrals are welcome.

December 1, 2017:  New COO Search Assignment:  New Century Dynamics Executive Search Announces a new Search Assignment: COO for a Northeastern-based Casual Dining Brand. Your interest and referrals are welcome.

October 7:  ITB Partners closed a deal to help a client get their franchised business up and running.  The client signed our contract to help them develop a franchise area agreement.

August 14, 2017: New Century Dynamics Executive Search completes Controller Search for an Atlanta-based Consumer Products Company.

July 26, 2017: ITB Partners Lands Consulting Project with Home Meal Delivery Startup for Fractional CFO, Operations Effectiveness, and Supply Chain Management.

June 14, 2017: New Century Dynamics Executive Search lands Controller Search for an Atlanta-based Consumer Products Company.

April 20, 2017: New Century Dynamics Executive Search lands Outplacement Assignment for Key Client.

April 4, 2017: New Century Dynamics Executive Search Announces that Offer of Employment has been accepted for Senior Accounting Manager Search assignment: Atlanta-based Manufacturer.

March 13, 2017: New Century Dynamics Executive Search Announces the Completion of a search for a Human Capital Manager.

March 1, 2017: New Century Dynamics Executive Search Announces a new Search Assignment: COO for a Southeastern-based Casual Dining Brand. Your interest and referrals are welcome.

January 8, 2017: New Century Dynamics Executive Search announces new assignment: Controller for a Southeastern-based Casual Dining Brand.

January 16, 2017: Bill Black Joins ITB Partners

Bill Black brings over three decades of accomplishment-laden marketing experience in the food service and retail industries, having served as a Marketing Executive for some of America’s most recognized and loved brands, including Starbucks Coffee Company, Dunkin Donuts, Baskin-Robbins and Krystal Hamburgers. Read more at: http://www.itbpartners.com/bill-black.html

November 23, 2016: New Century Dynamics Executive Search announces new assignments: Payroll-Benefits Manager – Atlanta Based Retailer; Business Development Manager; Atlanta-Based Marketing Research Company.

June 29, 2016: New Century Dynamics Executive Search announces a new assignment: Senior Accounting Manager – Atlanta-based Manufacturer

June 4, 2016: New Century Dynamics Executive Search announces a new Coaching Client.

May 31, 2016: New Century Dynamics Executive Search announces a new search assignment: Controller, Orlando, FL based restaurant company.

May 29, 2016: “Fighting Alligators: Job Search Strategy For The New Normal” By James E Weber, is now available for purchase on Amazon.com.

May 17, 2016: New Century Dynamics Executive Search announces a new search assignment: AP Specialists for an Atlanta-based Manufacturer with a global reach.

April 27, 2016: New Century Dynamics Executive Search announces a new search assignment: General Manager for Southern Sports Club.

April 4, 2016: New Century Dynamics Executive Search announces that our candidate has accepted our client’s offer to become Plant Manager for Lawrenceville, GA plant.

March 7, 2016, Jim Weber announces the pre-launch of his new book: Job Search Strategy For The New Normal. Refer to new page, “Book” at our Website.