More On Changing Careers

In my March 6 post, I discussed Career Tips For Changing Industries.  Well, I have something to add. I talked with two gentlemen this week who are thinking about changing careers or at least taking a different direction. John, a fellow alumnus, reached out to me because we had met and he follows my blog.  He lives in Dallas and has built a career in banking, working with clients in the Petroleum Industry.  He knows that opportunities in his field are limited in Atlanta, but it is home. He wants to relocate and find something compatible with his skills and experience. Bill recently moved to Atlanta.  He has had a career in finance and accounting and account management with big-name brands. Currently, he is an account executive providing outsourced logistics services. He’s been with his current employer for about eight years but doesn’t see further upside potential, hence the interest new opportunities.

I had a brief conversation with John early in the week to understand his goals.   John said that he had not done much networking, nor had he paid much attention to his resume as his job changes had been secured through people he had worked with before.  He is not looking for a career coach and does not think he needs professional help with his resume.  In fact, as I came to learn, his resume does need a lot of work.  We discussed some preliminary thoughts and agreed to have a follow on conversation after I had a chance to review his resume.

After a review of his resume, I sent him a copy of The Executive Resume Cheat Sheet. I knew it would be revealing.  He reviewed that document before our second conversation.  He acknowledged the work ahead of him in that regard, so our next call was brief.  I reinforced key points about effective resumes and added a few additional observations.  I suggested that he think about career options to explore while he worked on his resume.  I also suggested that he purchase my modestly priced book “Fighting Alligators: Job Search Strategy For The New Normal.”  I know, it is a shameless plug, but he could really benefit from the wisdom offered in that book.  It is safe to say that John is at the front end of this process.  I believe that his primary goal is less about changing careers than moving back to Atlanta.  That desire is driving the question about his career.

I met Bill Friday evening.  My networking partner, Faith, invited him to our event.  While sharing a bottle of wine, Bill told me about his background.  He provided an excellent overview of his career and his thoughts about moving in a different direction.  Bill’s goal is to advance his situation by building on his experience and accomplishments.  He is not location focused, as Atlanta offers a lot of opportunity in his field.  He does need some help building his network in the market.  I offered some ideas for his consideration, and we agreed to further the conversation.

Both of these professionals must be careful to protect their current employment as they seek out new opportunities.  John’s situation is complicated by his motivation to relocate.  It is possible but unlikely that he will find an Atlanta-based employer willing to subsidize his relocation.  Bill’s situation is less problematic as he is interested in the search for a different opportunity within his industry segment.   Both of these gentlemen are at the beginning of the process to change their career direction.  They need do a complete analysis to validate and clarify their goals and then craft an appropriate plan.

If you are serious about changing the direction of your career, be clear about your goals.  Make sure to analyze your situation thoroughly so as to better understand your options.  Develop a plan to realize your goals.

Thank you for visiting my blog.  I hope you enjoyed my point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.  

Your feedback helps me continue to publish articles that you want to read. Your input is important to me so; please leave a comment.

 

Jim Weber, President

New Century Dynamics Executive Search

JimWeber@NewCenturyDynamics.com

Author of: Fighting Alligators: Job Search Strategy For The New Normal

 

 

Current Assignments

1. COO- Atlanta-based Casual Dining Restaurant Company – New

2. Director of Business Dev, Atlanta-based B2B Professional Services Company: Complete
3. Payroll-Benefits Manager, Atlanta-based Retail Company:  Complete
4. Senior Accounting Manager – Atlanta-based Manufacturer. Offer Accepted

5. Controller – Atlanta-based Restaurant Company:  Offer Extended

Three Ways to Win New Clients You Might Not Have Thought Of

"Article from Gemma Humphries"

 

Being a successful freelancer means achieving the delicate balance between pitching for the clients you know you can achieve and pitching for the clients you really want. The fact is that we are all working to earn a living. We need to pay our mortgages, put food on the table, get our kids through college. Money makes the world go round, and your world won't go around without it! Unfortunately that often means taking on the bread and butter jobs we'd rather not do more often than we'd like, and leaving the convoluted pitches process for highly sought after jobs we'd really like to do to those that are younger and have more time and less responsibilities. But it doesn't have to be this way. Here are three overlooked ways to pitch for the business that you really want and actually succeed:               

Spend Time Maintaining Relationships

Most small businesses and freelancers understand the importance of generating solid leads, but so often once those leads have been generated they forget to maintain those new relationships and cultivate a culture of mutual understanding and respect. Although it won’t directly add to your revenue, it is important to take a couple of hours out of your week and spend it talking to your customers: existing ones, potential ones, ones that you have been working with for years and those that are newly acquired. Follow up on every business opportunity you are offered and make sure that you are maintaining a good reputation within your community. This might not immediately lead to an uptake in your services (remember that 73% of newly generated business to business sales leads are not ready to purchase) but all of these things are important to building your business  identity and ensuring that, if and when they need the services that you provide, the right people will know where to find you.

Believe in Yourself

It’s so easy to criticize yourself and make excuses for why you won’t get a job, or why it’s not worth pitching to that new client. Often in business, we can be our own worst enemies and the more we listen to our inner critic, the less proactive we are in reaching out, networking, and reaching for those goals that might seem unobtainable right now. This is particularly true as our responsibilities grow and we juggle running our businesses with the needs of our family. It may sound a little trite, and like something out of a Disney movie, but believing in yourself is one of the very best things you can do to boost your business success. Confidence comes from many different things, but if you are lacking confidence in yourself or in your brand then why not have a makeover? A new website, new business cards, updated email signature, even a haircut, can all help to increase your confidence in your brand and enable you to sell it to others in a much more positive way.

Leave The Comfort of Your PC

We live in a modern internet age that makes it much easier to arrange all the marketing for your business from behind your computer screen whilst you sit in your jammies.  Whilst engaging in online social networking, utilizing social media and having a great website certainly will help you to generate leads for your business, nothing beats leaving the comfort of your PC and going out and meeting people. Show people who you are and what you do: being visible is the very best way of ensuring that you will be remembered by potential clients, and you can impress upon people the wide range of services you can provide for them much more comprehensively in the flesh than you ever could over the internet. Understand your business niche and know who your target market is, then get out of the house and go and target them! You could do this by attending national conferences, professional events for individuals in the same market as you, or even by going out and talking to local small businesses. The key is to put yourself out there and ensure that as many people as possible know who you are. 

Thank you for visiting my blog.  I hope you enjoyed my point of view and would like to receive regular posts directly to your email inbox. Toward this end, put your contact information on my mailing list.  

Your feedback helps me continue to publish articles that you want to read. Your input is important to me so; please leave a comment.

Jim Weber, President
New Century Dynamics Executive Search
JimWeber@NewCenturyDynamics.com
Author of: Fighting Alligators: Job Search Strategy For The New Normal

 

 

 

 

 

Current Assignments

1. COO- Atlanta-based Casual Dining Restaurant Company – New
2. Director of Business Dev, Atlanta-based B2B Professional Services Company: Complete
3. Payroll-Benefits Manager, Atlanta-based Retail Company:  Complete
4. Senior Accounting Manager – Atlanta-based Manufacturer. In Process
5. Controller – Atlanta-based Restaurant Company:  New