Month: March 2016

As you should know by now, my blog posts are based on my personal experiences.   Often these experiences come in clusters, reinforcing the need to address a pertinent topic.  This weeks' post follows that model. 

 

Saturday evening my colleague, Stan, and I were conducting one of our periodic staff meetings over Bourbon and Cigars at our favorite watering hole.  Clearly this is my preferred way to discuss business.  Our conversation focused on progress and challenges we are working through with our clients.  Most of those issues are related to leadership and accountability, no surprise there.  Eventually; the discussion came around to critical factors leading to a successful career.  Stan told me about his time at Dunn and Bradstreet where he benefitted from a close relationship with his mentor.  Furthermore, he said that Sponsors were helpful to his career progression.  This line of discussion seemed to fall in line with the topics of the last few weeks, so I was beginning to formulate my ideas for this post.  Validation for this week’s topic arrived Wednesday when I received a call from a close friend of twenty years, who is also my Attorney.  She asked if I would mentor and coach her 23-year old son who is having difficulty finding his way in the world.  There are few greater compliments in life than to be called upon to help a friend guide their child’s development.  So, of course, I accepted, and we scheduled our first meeting.

 

I can’t remember talking to anyone who discounted the importance of role models, mentors, or sponsors.  Everyone I know has told me about role models and mentors who have helped shape their lives and careers.  Intuitively, we all understand their importance, but I am not so sure we know the difference or how to find and work with these folks.  So, let’s find some clarity.

 

Role Models are people we choose to emulate for whatever reason.  They are examples to follow.  One may or may not know these influencers who may be living or dead.  A Role Model is chosen based on their style, or success in their chosen field.  Usually meant to be positive, a role model is chosen to match one's values, self-image, bearings, and or goals.  A Role Model is the standard.

 

A mentor is someone who has a relationship with a less experienced or less knowledgeable person as a means to transfer knowledge.  The recipient of the mentor’s guidance may be called a protégé, apprentice, or mentee.  The mentor is usually an older person, but not necessarily.  A peer may be a mentor if passing on skills or experience needed by the other person.  The concept of a mentor has been in play for thousands of years.  The name “Mentor” actually came from a character in Homer’s “Odyssey.”  Other names for this role include guru, elder, or master.  Mentors provide their knowledge on an as-needed basis, as requested by the protégé, and don’t necessarily expect anything in return.  The relationship may be informal, developing naturally, or it may be formal and structured, built into the culture of the organization.

 

Sponsors have a vested interest in the success of the protégé.  They offer guidance and support because they believe the protégé’s has potential.  The relationship includes the expectation that the protégé will perform well, reflecting on the sponsor’s standing.  This relationship is more proactive, requiring mutual trust and respect.  The sponsor is someone who can open doors and provide opportunities for the protégé, including high-visibility assignments leading to career advancement.  The protégé is expected to deliver the results which will protect and enhance the sponsor’s reputation.  It is a win-win relationship.

 

Role models, mentors, and sponsors are vital for the career minded individual.  If you intend to be successful, it would be wise to find people who can fill theses roles, and in the case of mentors and sponsors, are willing to help you.

 

Thank you for visiting my blog.

I hope you enjoyed my point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

 

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

Jim Weber, President

Author of:  Fighting Alligators: Job Search Strategy For The New Normal

New Century Dynamics Executive Search

www.newcenturydynamics.com

This past week was very busy; most are, but this was a particularly active and productive week.  I moved three Plant Manager candidates forward to interview with my client; I had two one-on-one networking meetings, one group networking meeting; and one after hours networking meeting also known as poker night.  Okay, I lost $25.00 by staying in too long with questionable hands, but we all had a great time!  I also sold a few copies of my book, “Fighting Alligators: Job Search Strategy For The New Normal.”  So, it was a good week. 

 

The highlight of my work week was the larger group networking meeting. As networking meetings go, this event was about what you would expect. I met some fun and interesting people and one guy that was clearly there only to hang out with his friends and drink beer. The most important aspect of the event was the interaction with my new coaching client who came  as my guest.  I was able to observe her in a networking environment and assess her skills.  I was not surprised to note that she was poised and comfortable in this setting.   I did learn something very important, which she actually revealed to me.  My client lets call her Carla, is a senior level business development executive for a major marketing research company.  Now, I have been around marketing research my entire career, so I know her segment.  I must admit, however, that I was surprised to find that so many people in the room were completely clueless about her work.  She asked if I noticed people's eyes glazing over when she told them about her occupation.  I had noticed the difficulty people had to make the connection.  You might say that we experienced on the spot marketing research.  We agreed that she needed to craft a more effective elevator speech.

 

An elevator speech or pitch is an introduction meant to summarize your business or occupation in about 30 seconds.  The point is to start a conversation and generate interest.  This is fine as far as it goes, but you want to be remembered so that a follow-on conversation will occur.  Making an impression and generating a deeper dialogue, especially in a group networking event requires a unique and compelling message.  It must generate an emotional response.

 

All networkers know that your elevator pitch must include your name, occupation, or your business.  It should also include your company's unique selling proposition as compared to the competition.  So far, so good.  The best elevator speech, in my opinion, begins with how you help your customer and the benefits they receive from your product or service.  Do well at this step and your networking partner will gladly listen to further details. The essence of my pitch is that "I put good people into great jobs."  I say this even before I tell them the name of my company or that I am an Executive Recruiter. Upon hearing this, people are hooked. They want to hear more!  I have  variations on that message that I save for different audiences in different venues, but I will save those for now.

 

My pitch tells my audience or partner that the service I provide has the benefit of matching good people with employers who need to fill great jobs.  It presents the benefit I offer. It is unique and interesting.  It captures the imagination.  People naturally want to hear more. Once I have them hooked, I  can fill in the details, including the segments I work and the type of occupations I place.  My variations are more amusing and colorful, but every  bit as effective. 

 

Anyone can deliver a well-crafted elevator pitch. That is hardly the issue. To be unique and interesting, to stand out in the crowd and be remembered takes a little more effort.  I suggest that you focus on the benefits you provide, the problems you solve, and what you do to help people, with their problems.  Adding a bit of passion and a dash of humor will seal the deal.  Once you have set the hook, you can fill in the details and schedule a follow on meeting.

 

So, what would be a more compelling elevator pitch for my client?  Her job is business development.  Her Company conducts primary marketing research for their clients. The point of marketing research is to help brands sell more of their products and services to existing customers;  attract new customers for their existing products and services, and to develop new products and services for new and existing customers.  Fundamentally, Carla, helps her clients attract more customers who will trade with them for life.  Wow, I may have just written her elevator pitch!

 

Thank you for visiting my blog.

I hope you enjoyed my point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list. 

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

Jim Weber, President

Author of:  Fighting Alligators: Job Search Strategy For The New Normal

New Century Dynamics Executive Search

www.newcenturydynamics.com

 

In addition to my regular work, this year I have been completing work on my first book.  Naturally, it is about job search and career management.  My goal is to have it published on Amazon by Summer.  I have finished the first draft and found twelve volunteers to preview my work.  These trusted friends are providing their thoughts and recommendations to help make it a better read.  That process is going well, and the feedback has been promising.  Now don’t misunderstand, I am not expecting my book to make the New York Times Best Seller List.  However, it should become a useful tool for my candidates and clients.  But then, who knows, I might get lucky.

 

So, an interesting situation has developed, while working through this review process.  One reviewer lets call her Jill, sent me a text indicating that she had an epiphany.  She said that my book was a “wake-up call.”  She asked if I had time to meet her to discuss her future.  I was gratified that my effort had made an impact and was intrigued by her message. We agreed to meet for breakfast at the beginning of the week.

 

We had a nice visit, almost ninety minutes.  After a brief check-in, she got right to business.  This is a busy lady with a great career and a lot of irons in the fire.  She confessed that she had not been managing her career of late, and that bothered her.  She said that she was not concerned about losing her job, but she was not positioned to consider new opportunities either.  She has become so involved in her work that she has lost her connection with the market.  I asked her about her networking activities and public speaking engagements to enhance her visibility.  Whereas she is comfortable in networking events, she said she did not have the same level of confidence in her public speaking ability.  Neither activity has been a priority.  We also discussed blogging and writing articles for professional publications.  Both were of interest to her, but she did not have time.  She has allowed her resume, bio, and social media presence to stagnate.  In fact, she said that she had looked for her resume in preparation for our meeting, but could not find it.  Jill is well known and respected in the community.  She has not had to look for a job for a long time, so it is understandable that she has not spent much time updating her resume. 

 

After listening to Jill present her situation and getting clarification on a number of points I gave her my thoughts as to a plan of action.  My recommendation is that she make an effort to promote her credentials as a subject matter expert, including public speaking engagements and writing articles for publication.  Jill agreed and asked that I work with her for the next year.  I consider that the ultimate validation for my book!  I agreed, of course.

 

The first step in Jill’s program is to review her resume, bio, and on-line presence.  Since we are connections at LinkedIn, that was easy enough to do.  Finding a copy of her resume took a little longer, but not much.  I found it in my database.  It is fifteen years old.  No problem.  I took the information from her LinkedIn page and added that to the resume I recovered.  I edited the format and sent Jill’s resume back to her for review.  I asked that she just review the format, after which I would focus on content.  Updating her resume, bio, and online presence is building the foundation for the work to follow.  Next week, Jill is scheduled to attend a networking meeting as my guest.

Jill is a smart lady who knows what she needs to do and is motivated to achieve her goals.  "When you are fighting alligators it is difficult to remember that your job is to drain the swamp."  Jill's situation is not uncommon.  I get it.  It is a time management issue.  You must factor career management activities into your weekly plan.  Jill may have gotten off track as to managing her career, but she plans to rectify the situation.   I am gratified on two levels.  First, I am pleased that my book had the intended result.  Secondly, I am honored that Jill chose me to help her achieve her goal.  Validation is a good thing.

 

Thank you for visiting my blog.

I hope you enjoyed my point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list. 

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.

 

Jim Weber, President

Author of:  Job Search Strategy For The New Normal

New Century Dynamics Executive Search

www.newcenturydynamics.com