Max Sutherland Joins ITB Partners

“Drive Global Growth through Asset Optimization”

 

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Overview

Max Sutherland is a multi-industry, global corporate strategy and development executive, bringing more than 25 years of strategic Fortune 500 CEO initiatives experience to the table. Having started his career in Wall Street Banking and transitioning to manufacturing via Big 4 Consulting, Max focuses on growth, mergers and acquisitions, and enterprise-wide asset optimization to maximize top- and bottom-line financial performance, expand into new markets, and strengthen brand equity to achieve long-term objectives.

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Align Change With The Needs Of Your Culture.

The plan was to meet Chris and Aaron Monday evening, for conversation and a fine cigar. The venue was Cigar City Club, in the Buckhead Neighborhood of Atlanta.  Chris is a Member of ITB Partners, whereas Aaron is new to our network.  Aaron is Millennial with a background in IT Consulting.  He is also an entrepreneur.  Chris believes that Aaron would be a good candidate for ITB Partners.  Aaron is looking for new clients.  Aaron canceled due to illness but Chris and I decided to follow through with our plans. I’m glad we did as I needed a good cigar.  Additionally, I had developed two networking contacts I wanted to discuss with Chris.  

I met Chris through Cliff,  a mutual friend.  It was two years ago,  just after I had published Fighting Alligators: Job Search Strategy For The New Normal.  When Cliff learned that Chris was months away from publishing his first book he decided that we should meet.  The full story is more interesting, but I’ll save those details for now.  Chris is 27, a Millennial Expert, Keynote Speaker, and Best-Selling Author of The Millennial’s Guide to Making Happiness.   He is building a Consulting Practice around Millennial career development and job satisfaction. Much of that work is focused on helping baby boomers understand their Millennials.  His objective is to help them become more effective, leading to longer tenures, and a lower cost of turnover.

Arriving first, I planted myself at the right-hand corner of the u-shaped bar.  I placed my drink order, then headed for the humidor.  One of the Managers helped me make my cigar selection; one new to me, and an old favorite.  On the way back to my seat, I saw Chris, sitting in the seat next to mine.

As one would expect, our discussion was far-ranging.  We compared notes on the dynamics of the economy and opportunities to build our businesses.  The economy has seen significant improvement, but individual companies are in a state of flux.  There is tremendous pressure to maintain relevancy and to increase market share.   Therefore, a lot of opportunity for us.

Toward that end, Chris told me about a new product he is developing, a cultural risk assessment. He wanted my thoughts on how to position his concept.  He asked my opinion on three particular options and price points, based on variations of the number and mix of people to interview.  Fortunately, I have recent experience with a similar assignment so I was able to talk with some authority.  

Last year I completed a consulting gig, helping my client improve their internal recruiting, selection, and onboarding program.  I have found that the best way to approach any assignment is to begin by understanding the client’s culture.  So, I began that assignment by interviewing the leadership team to get their perspective on the company’s values, management style, and opportunities.  Next, I talked with a cross-section of employees for thirty minutes each.  The results were revealing.  To make a long story short, the client was surprised to learn that the values and career goals for their employees aligned with their generation.  The baby-boomers were focused on developing their professional skills, whereas the Millennials were trying to “fit in.”  The Baby-Boomers had a lot of job satisfaction.  The Millennials, not so much.  They complained that internal communication was not helpful. Leadership was surprised by these findings.  Although it was not my primary mission, I recommended that Management consider a Mentor program and prominently display their KPI’s.  Those two ideas got them moving in the right direction.  I recommend that Chris follow a similar process.

The success of any new project or change in procedure is dependent on buy-in by the employees affected.  Achieving that buy-in requires a communication plan that resonates with the company’s values, its culture.  Stated another way, if one wants to ensure a successful outcome, one must understand the current state of the company’s culture and respond to its needs.

Three hours later…we made our exit, well-fed and relaxed but energized by our commitments to one another.


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Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.



Jim Weber, President

Jim Weber, President

NEW CENTURY DYNAMICS EXECUTIVE SEARCH

JimWeber@NewCenturyDynamics.com

Current Assignments

1. COO- Northeast-based Casual Dining Restaurant Company – New

2. VP Operations – Southeast-based Casual Dining Restaurant Company – New

3. CEO- Northeast-based Casual Dining Restaurant Company – Completed

4. Corporate R&D Chef, Atlanta-based Home Meal Replacement Company – Complete

5. Area Supervisor – Legacy Pizza Chain, Carolinas – Completed

6. Operating Partners – Legacy Pizza Chain – New

7. Controller – Atlanta-based Consumer Products – Digital Company – Completed

8. Outplacement Assignment – Atlanta-based Manufacturer:  Complete

Make Your Work Enjoyable! Have Some Fun.

Last week was awesome, packed with fun and productivity.  I am on Overload but recovering. Actually, that is a bummer.   As you know, I often write about my preferred ways to conduct business. In fact, last week I wrote about a very productive business meeting over cigars and beer.  I find that I am most productive in a relaxed, friendly environment that supports a free flow of ideas.  I am sure that I am not unique in this respect, as this is the perfect environment to achieve “breakthrough” thinking.  Breakthrough thinking leads to solutions for vexing problems and ways to exploit opportunities.  This week was packed with events that were both fun and productive.  Well, what made this such a good week, Jim?  I am glad you asked!

The fun began with an early morning breakfast meeting on Monday.  Six of my Consultants from ITB Partners met to discuss our strategic positioning and branding for our emerging consulting group.

Tuesday morning I attended the monthly BENG meeting which featured Abby Kohut presenting “Success for the Seasoned Search.”Abby Kohut is known in the job search world as Absolutely Abby,  She is the President of Staffing Symphony, LLC, and author of “Absolutely Abby’s 101 Job Search Secrets.”  This is the second time I have attended a presentation by Abby.  Both were excellent!  Following the BENG  meeting, I met with a friend’s son who is in transition and enjoyed lunch and cigars with two Alumni buddies.  What a great day!

Wednesday, ITB Partners’ conducted its monthly meeting hosted by Cari Pirello and Jessica Prior at the offices of Marketing Workshop.  Marketing Workshop is a full-service marketing research company and one of my clients.  Eighteen Members and guests participated in this event.  The meeting began with a presentation by Cari and Jessica which showcased their capabilities.  Later, Cari took us on a tour of the facilities, providing added perspective to their business.  This event was useful on several levels.  It exposed our group to a valuable resource and provided Marketing Workshop with insight into our capabilities.  That meeting was followed by my monthly poker game with colleagues and Alums, including cigars and a few beers of course.  Another great day!

Thursday evening I attended a networking event hosted by Walter Gupton of McGriff, Seibels & Williams of Georgia, Inc.   I made two good connections to build our consulting group and caught up with a few friends in attendance.  Following this event, I enjoyed a quiet dinner with my Bride.  She brought me up to date on the state of her business which is important as I am her business manager. Another enjoyable and productive day.

Friday was mostly spent on administrative tasks. but I did have a few important phone conversations. I capped off the week, later that afternoon, with an important recruiting meeting over a cappuccino. 

I get a charge out of spending time with people, especially friends and business associates.  I enjoy hearing about their goals and aspirations, personal and professional.  I enjoy a free flow of ideas that lead to breakthroughs.  I enjoy connecting friends and trusted advisors to one another.  I suppose that explains my career choice.  These attributes have served me well as an executive recruiter.  They are useful in my work to build ITB Partners.

Progress comes from the free flow of ideas.  I find that a relaxed, non-threatening environment leads to greater creativity which supports problem-solving.  I am energized by this kind of exchange, so I seek out or create these opportunities.  That’s why my preference is to include an element of fun in my work.  Setting the stage for a productive exchange of ideas is critical to the process.  Regrettably, it is not realistic to expect 100% achievement of that goal as some aspects of life and business are tedious and sometimes unpleasant.  Even so, I aspire to have as much fun as possible while becoming ever more productive.  My recommendation to you is to do the same.


Thank you for visiting my blog.

I hope you enjoyed my point of view and would like to receive regular posts directly to your email inbox.  Toward this end, put your contact information on my mailing list.

Your feedback helps me continue to publish articles that you want to read.  Your input is very important to me so; please leave a comment.



Jim Weber, President

NEW CENTURY DYNAMICS EXECUTIVE SEARCH

JimWeber@NewCenturyDynamics.com



Current Assignments

1. COO- Northeast-based Casual Dining Restaurant Company – New

2. CEO- Northeast-based Casual Dining Restaurant Company – Offer Accepted

3. Corporate R&D Chef, Atlanta-based Home Meal Replacement Company – Complete

4. Area Supervisor – Legacy Pizza Chain, Carolinas – Completed

5. Operating Partners – Legacy Pizza Chain – New

6. Controller – Atlanta-based Consumer Products – Digital Company – Completed

7. Outplacement Assignment – Atlanta-based Manufacturer:  Complete

Author of: Fighting Alligators: Job Search Strategy For The New Normal

 Fighting Alligators: Job Search Strategy For The New Normal