Real Eats America, Inc.
Job Description: Director of Marketing & E-Commerce
Department: Marketing
Reports to: CEO
Remote role: Lives in the ESTD A
RealEats is a subscription-based D2C prepared meal delivery business that uses innovative packaging that can be heated in minutes – providing healthy, farm-to-table meals making access to real food easy for consumers. Real food, made simple.
We are seeking a Director of Marketing & E-Commerce – to manage in a hands-on manner all advertising channels including Facebook, Google Ads, Snapchat, Affiliate, email, organic, referrals, and others. Emphasis will be on the paid channels, but the right candidate should be strong in all forms of media in order to pitch in as opportunities present themselves.
The ideal candidate will have experience in optimizing a budget across all channels of at least $500,000 per month. This person will be driven to minimize CAC (blended and paid), maximize acquisition, minimize discounts while delivering content that is on-brand. Subscriber engagement and LTV will be numbers that bring you joy and excitement.
This individual will work closely with the Director of Integrated Marketing and our Agency Teams.
This person should be focused on playing to win — the position is very tactical and requires a solid understanding of data and how the social platform algorithms work and change over time.
The ideal candidate will not only be great a social marketing but will be committed to the needs of an emerging growth company, and embrace the need to pivot actions as the situation dictates.
This position is very visible to all executive leadership, especially the CEO.
Responsibilities:
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- Utilizing the strategy and forecasting goals, execute the new customer acquisition for all acquisition channels
- Develop new acquisition marketing strategies & funnels for our growing product offerings
- Own, drive, and report on key metrics related to CAC, acquisition, channel/campaign LTV, and overall channel growth
- Scale new customer acquisition channels across paid digital (FB/IG, PPC, Affiliate, Pinterest, App, Display), Offline (TV-Linear & Streaming, Direct Mail, OOH, Podcasts), and Organic marketing channels (Email, Referrals, & SEO)
- With your director, implement a strategic roadmap that utilizes a multi-channel strategy and leverages the company’s unique capabilities and value props
- Partner closely with the Marketing Director and Head of Creative to consistently improve channel & campaign level LTV and to drive top-line revenue growth for the business and to ensure we exceed our demand & revenue targets
- Partner closely with Head of Technology and Marketing Director to build out a best-in-class SEO strategy to generate and capture organic demand
- Set the standard for fast A/B testing, experimentation and, iteration to continuously improve campaign performance
- Partner with Head of CX, Technology, & Finance teams to plan budgets that drive efficient customer growth, and set a strategic approach for balancing growth priorities with efficiency and hypothesis-led risk-taking
- With the team, develop performance measurement reporting and media mix modeling to demonstrate the impact of high funnel activities
- Identify opportunities for product optimization in the customer journey and champion product changes to facilitate growth channels
- Identify and sponsor new marketing technologies and vendors that will improve reach and efficiency
- Develop and retain a highly talented Growth Marketing team with a passion to understand and delight our customers with great marketing experiences
About You:
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- 5+ years of progressively increasing experience across digital marketing, growth, and revenue at direct-to-consumer companies
- Experience developing & optimizing large-scale DTC campaigns, with deep knowledge of digital, offline, & television.
- Demonstrated experience managing 6-figure monthly media/acquisition budgets, including forecasting and budget allocations
- Expertise building attribution methodologies and financial models on CAC/LTV, payback period basis
- A track record of success with conversion rate optimization split testing and improving mid-funnel conversion rates.
- Proven experience making web analytics work for marketing, across tools like Google Analytics, Segment, Google Tag Manager, and more
- Comfortable communicating and evangelizing at all levels of the organization, from CEO & board down to individual contributors
- Expert cross-functional partner, with success working with retention, brand, data science, creative, product, and other teams
- Creative and analytical thinker, with a tendency towards the analytical
- Flexible and fluid problem solver, ability to adjust to changing priorities and make things happen
- Organized with unbelievable follow-through
- Passionate about your work and our product — dedicated to making good things happen quickly
- Clear communicator – both orally and in writing in English; Spanish a plus
- Bachelor’s Degree or equivalent experience
Compensation: Based on skills & experience. Range between $130,000 and $150,000.
Benefits: You will be eligible for the Company’s Salaried Medical. Dental, vision, disability, and life are available through TriNet. All coverages are effective the 1st of the month following the date of hire. After 90 days of employment, you will be eligible to participate in our 401K plan. Currently, there is no Company match.
Sick Leave: The Company is following the Sick Leave Policy for the State of New York. You will accrue 1 hour of sick time for every 30 hours worked, up to a maximum of 56 hours per year. Leave may be used for medical appointments, sick time, etc. per the New York State Department of Labor website. If more than 7 consecutive days are required, then New York State Disability/Leave Insurance should be used. Vacation time should not be used for Sick Leave.
Vacation Policy: The Company has implemented an Unlimited Vacation Policy. The limitation will be that you need to schedule your work content to allow for the time off – with appropriate notice to the Company and your manager.
This is an “At Will” full-time salaried, exempt position.
RealEats, Inc. is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
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This document is presented to you in confidence. All communication, whether written, oral or electronic should be addressed to:
New Century Dynamics Executive Search
James E. Weber, President
New Century Dynamics Executive Search
9370 Stoney Ridge Ln.
Johns Creek, GA 30022
Tel. 770-649-7051; Cell 770-354-2817;
e-mail; jimweber@newcenturydynamics.com