Director of Marketing Search Landed by New Century Dynamics Executive Search

Director of Marketing – Job Description

Role Overview:

The Marketing Director is a leader, brand champion, and strategist who generates a profitable revenue base for our franchisees.  The Director of Marketing is directly responsible for developing and implementing plans and strategies to increase brand awareness and traffic counts in the Cafes and supporting franchisee initiatives such as community events, menu changes, calendar events, and local events.  This includes leading/managing internal resources and project teams and direct oversight of external marketing-related business, franchisees, suppliers, and vendors.

Role Requirements:

• • Works closely with franchisees to improve their financial performance.
  • Participate in weekly strategy/update meetings
  • Conduct Cafe / Market visits x per quarter
  • Member of the new Cafe/market open team
  • Partner & align with the operations team
  • Promotes the culture and the Cafe operations

 

Role Responsibilities:

Marketing Strategy (increase guest traffic and check average)

• • Work closely with Operators and Franchisees and key management to develop Local Store marketing plans
  • Drive and facilitate execution of plans
  • Build and manage the event planner
  • Build and execute event strategy around dates, and community / local events

New Market Penetration / New Cafe Openings

• • Build and execute plans to support new Cafe openings and new market penetration
  • Assess post-open KPIs (options/strategies) to maintain new Cafe open momentum

  

Guest Insights

• • Facilitate the understanding of the Store trade areas and boundaries
  • Source, collect, and assess guest demographics
  • Ensure understanding of guest data and traffic/check trends

 

Social Media / Customer Facing Technology

• • Assess the current strategy, to upgrade and improve execution
  • Develop and execute plans to increase the operator’s profitability.
  • Assess and recommend opportunities for brand building and enhanced PR.

 

Ideal Candidate Profile

Knowledge / Skills / Abilities (KSAs)

• • Degree in Marketing
  • Proficient Analytical Skills
  • Minimum of 7+ years direct QSR. Or Quick Casual marketing experience
  • Successful creation and execution of revenue-generating strategies
  • Direct experience leading new store openings and new market penetration strategies
  • Basic understanding of Cafe operations
  • Social Media Savvy
  • Customer Facing Technology Savvy
  • Experience with Consumer Insights
  • Proficient in office tools (Microsoft Office)
  • Project management skills
  • Ability to multi-task
  • Solid written and verbal skills

 

Behavioral Profile –(Leadership-Teamwork-Conscientious)

• • Excellent communication skills
  • Ability to influence and persuade others
  • Ability to take constructive criticism
  • Ability to work effectively within multiple levels of an organization and individuals
  • Creative
  • Self-motivated, energetic, highly organized, and able to manage multiple tasks and projects

 

Physical Requirements (ADA):

• • Sitting at a desk – using a computer, telephone, etc. 50% of the time
  • Lifting/carrying no more than 15 lbs. – minimal % of the time

• • Meeting Management – (standing, sitting, interacting) 30%

• • Travel (domestic based on openings and events): 30-40 % of the time

 

This document is presented to you confidently.  All communication, whether written, oral, or electronic should be addressed to the following:

 NEW CENTURY DYNAMICS EXECUTIVE SEARCH

Tel. 770-354-2817;

e-mail: JimWeber@Newcenturydynamics.com