Category: Direct to Consumer

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Vice President of Marketing – DTC Meal Delivery Company

 

LOCATION: Remote East Coast

REPORTS TO: CEO

DIRECT REPORTS:

Sr Director of Performance Marketing
Sr. Director of Customer Experience

COMPANY PROFILE:
Rapidly growing direct-to-consumer meal delivery company

POSITION SYNOPSIS:
As a key member of the senior leadership team, the highly entrepreneurial energized and motivational Vice President of Marketing will drive the development and execution of a comprehensive marketing plan and growth strategy to align with the company’s objectives. The position oversees the organization’s branding, digital & traditional marketing, partnerships, event planning, public relations, community outreach programs, and customer experience group.

THE RIGHT CANDIDATE:
● Has worked in a D2C delivery meal business
● Has built or grown an e-commerce DTC subscription brand
● Has managed an internal Customer Experience teams
● Is an entrepreneurial, self-directed, and motivational team builder
● Solves problems and makes decisions using a blend of experience and data
● Optimizes strategy and tactics; set objectives and the plan to achieve them
● Builds and leads teams to create successful outcomes
● Holds themselves and their team accountable for achieving goals
● Has the foresight, flexibility, and agility to change direction when necessary
● Is fanatical about winning the hearts and minds of customers

KEY RESPONSIBILITIES:
● Work collaboratively with other members of the leadership team to define objectives, KPIs, develop budgets, strategies, and achieve targets in line with the founders’ vision and the company’s mission
● Recruit and lead talented teams
● Lead the development and execution of a differentiated, insights-driven brand strategy
● Manage a diversified mix of digital and analog acquisition channels to more effectively target prospective higher affinity customers, increase conversion and LTV, reduce CAC, and scale
● Monitor and optimize the payback period of each cohort of users, making the necessary adjustments to the marketing mix and tactics
● Design and implement successful full-funnel strategies to optimize conversion to rapidly scale the business
● Design, develop and execute formal customer retention strategies and programs to regularly improve Customer Lifetime Value
● Identify and engage key strategic partners to increase brand awareness and drive growth
● Develop and manage the consumer-facing digital and offline experiences
● Oversee the company’s customer experience group
● Develop value-add presentations to engage key internal stakeholders, investors, and partners
● Drive company vision, messaging, and brand consistency; instill a growth-minded culture.
● Full P&L responsibility for the marketing department

QUALIFICATION REQUIREMENTS:
● Minimum ten years of marketing experience and successful track record formulating and leading marketing strategy, implementation, and team building for direct-to-consumer e-commerce companies
● 5+ years of marketing experience driving customer acquisition across marketing channels (PPC, Display, Paid Search, Paid Social, Retargeting, etc) – startup
experience preferred
● 5+ years of marketing leadership experience
● Ecommerce meal experience is preferred
● Experience working with ad-serving platforms and digital monitoring tools, as well as offline marketing tools and strategies as well.
● Experience in leading and managing A/B testing, bidded media, and marketing program optimization
● Demonstrated data insights (KPIs, traffic, revenue, conversions, ROI) to improve marketing efforts
● Demonstrated interest and/or experience working with or coaching a fast-growing company.
● Excellent oral and written communication skills with the ability to effectively
communicate with and influence colleagues at all levels.
● Excellent eye for design and can understand and interpret design language (digital and analog), experience managing designers, developers, and agencies.
● Sense of urgency in assisting the brand in navigating the ever-changing landscape
to commercialize opportunities.
● Strong leadership, talent mentoring, and talent development skills.
● Enthusiastic, can-do approach, with the ability to prioritize effectively in a rapid-paced environment.
● Self-motivated with critical attention to detail, deadlines, and reporting.
● Bachelor’s degree in Marketing, Communications, Business Administration, or related field of study. MBA Degree preferred.

COMPENSATION AND BENEFITS
● This position is an “at-will”, full-time, salaried exempt position
● Compensation will be aligned with the candidate’s experience and expertise
● Competitive benefits are available, including medical, dental, vision, life, and 401K

LOCATION
● East coast based is preferrable
● Majority of work can be managed remotely
● Travel to meetings will be required as necessary

The Company is an equal opportunity employer. We value a diverse workforce and an
inclusive culture. We encourage applications from all qualified individuals without regard
to race, color, religion, gender, sexual orientation, gender identity or expression, age,
national origin, marital status, disability, and veteran status

 

This document is presented to you in confidence.  All communication, whether written, oral or electronic should be addressed to:

 

James E. Weber, President

New Century Dynamics Executive Search

Tel. 770-649-7051; Cell 770-354-2817; e-mail; jimweber@newcenturydynamics.com

 

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Director of Marketing and E-Commerce

Real Eats America, Inc.

Job Description: Director of Marketing & E-Commerce

Department: Marketing

Reports to: CEO

Remote role: Lives in the ESTD A

RealEats is a subscription-based D2C prepared meal delivery business that uses innovative packaging that can be heated in minutes – providing healthy, farm-to-table meals making access to real food easy for consumers. Real food, made simple.

We are seeking a Director of Marketing & E-Commerce – to manage in a hands-on manner all advertising channels including Facebook, Google Ads, Snapchat, Affiliate, email, organic, referrals, and others.  Emphasis will be on the paid channels, but the right candidate should be strong in all forms of media in order to pitch in as opportunities present themselves.

The ideal candidate will have experience in optimizing a budget across all channels of at least $500,000 per month.  This person will be driven to minimize CAC (blended and paid), maximize acquisition, minimize discounts while delivering content that is on-brand. Subscriber engagement and LTV will be numbers that bring you joy and excitement.

This individual will work closely with the Director of Integrated Marketing and our Agency Teams.

This person should be focused on playing to win — the position is very tactical and requires a solid understanding of data and how the social platform algorithms work and change over time.

The ideal candidate will not only be great a social marketing but will be committed to the needs of an emerging growth company, and embrace the need to pivot actions as the situation dictates.

This position is very visible to all executive leadership, especially the CEO.

Responsibilities:

    • Utilizing the strategy and forecasting goals, execute the new customer acquisition for all acquisition channels
    • Develop new acquisition marketing strategies & funnels for our growing product offerings
    • Own, drive, and report on key metrics related to CAC, acquisition, channel/campaign LTV, and overall channel growth
    • Scale new customer acquisition channels across paid digital (FB/IG, PPC, Affiliate, Pinterest, App, Display), Offline (TV-Linear & Streaming, Direct Mail, OOH, Podcasts), and Organic marketing channels (Email, Referrals, & SEO)
    • With your director, implement a strategic roadmap that utilizes a multi-channel strategy and leverages the company’s unique capabilities and value props
    • Partner closely with the Marketing Director and Head of Creative to consistently improve channel & campaign level LTV and to drive top-line revenue growth for the business and to ensure we exceed our demand & revenue targets
    • Partner closely with Head of Technology and Marketing Director to build out a best-in-class SEO strategy to generate and capture organic demand
    • Set the standard for fast A/B testing, experimentation and, iteration to continuously improve campaign performance
    • Partner with Head of CX, Technology, & Finance teams to plan budgets that drive efficient customer growth, and set a strategic approach for balancing growth priorities with efficiency and hypothesis-led risk-taking
    • With the team, develop performance measurement reporting and media mix modeling to demonstrate the impact of high funnel activities
    • Identify opportunities for product optimization in the customer journey and champion product changes to facilitate growth channels
    • Identify and sponsor new marketing technologies and vendors that will improve reach and efficiency
    • Develop and retain a highly talented Growth Marketing team with a passion to understand and delight our customers with great marketing experiences

 

About You:

    • 5+ years of progressively increasing experience across digital marketing, growth, and revenue at direct-to-consumer companies
    • Experience developing & optimizing large-scale DTC campaigns, with deep knowledge of digital, offline, & television.
    • Demonstrated experience managing 6-figure monthly media/acquisition budgets, including forecasting and budget allocations
    • Expertise building attribution methodologies and financial models on CAC/LTV, payback period basis
    • A track record of success with conversion rate optimization split testing and improving mid-funnel conversion rates.
    • Proven experience making web analytics work for marketing, across tools like Google Analytics, Segment, Google Tag Manager, and more
    • Comfortable communicating and evangelizing at all levels of the organization, from CEO & board down to individual contributors
    • Expert cross-functional partner, with success working with retention, brand, data science, creative, product, and other teams
    • Creative and analytical thinker, with a tendency towards the analytical
    • Flexible and fluid problem solver, ability to adjust to changing priorities and make things happen
    • Organized with unbelievable follow-through
    • Passionate about your work and our product — dedicated to making good things happen quickly
    • Clear communicator – both orally and in writing in English; Spanish a plus
    • Bachelor’s Degree or equivalent experience

Compensation: Based on skills & experience.  Range between $130,000 and $150,000.

Benefits: You will be eligible for the Company’s Salaried Medical. Dental, vision, disability, and life are available through TriNet.  All coverages are effective the 1st of the month following the date of hire. After 90 days of employment, you will be eligible to participate in our 401K plan.  Currently, there is no Company match.

Sick Leave:  The Company is following the Sick Leave Policy for the State of New York.  You will accrue 1 hour of sick time for every 30 hours worked, up to a maximum of 56 hours per year.   Leave may be used for medical appointments, sick time, etc. per the New York State Department of Labor website.   If more than 7 consecutive days are required, then New York State Disability/Leave Insurance should be used.  Vacation time should not be used for Sick Leave.

Vacation Policy: The Company has implemented an Unlimited Vacation Policy.  The limitation will be that you need to schedule your work content to allow for the time off – with appropriate notice to the Company and your manager.

This is an “At Will” full-time salaried, exempt position.

RealEats, Inc. is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

.

This document is presented to you in confidence.  All communication, whether written, oral or electronic should be addressed to:

Jim Weber, President
New Century Dynamics Executive Search

James E. Weber, President
New Century Dynamics Executive Search
9370 Stoney Ridge Ln. 
Johns Creek, GA  30022

Tel. 770-649-7051; Cell 770-354-2817;

e-mail; jimweber@newcenturydynamics.com

 

 

 

 

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Customer Experience Leader – DTC Home Meal Replacement Brand

My client is a subscription-based meal delivery service, is looking to expand its Marketing & Development team. Although their kitchen is in Upstate, New York, this opportunity is remote–the east coast time zone is a must.

This Brand is all about real food, made simple. Healthy, chef-prepared, 100% real meals that save you time, reduce food waste, and are farm fresh. The meals are vacuum-packed into food-safe, recyclable pouches to lock in the freshness, flavors, and nutrients of never-processed non-GMO ingredients. We are seeking enthusiastic talent interested in working in a fast-paced and rapidly growing environment.

We are looking for a Leader of our Customer Experience team — moving us from a service center to a sales and retention center.  We want someone who has no desire to go along with the status quo and, instead, pushes themselves and others to challenge, reimagine, optimize, and innovate.  This is the ideal position for someone ready to move to the next level in their career …. build the position into a critical part of the business operation.

What the Role Involves

    • Manage, scale, and empower your team of Customer Experience professionals
    • Own the expansion and retention of our client base throughout the customer lifecycle
    • Oversee continued development of our success strategy and its execution
    • Manage all customer success activities including onboarding, training/education, renewals, and customer advocacy
    • Interface collaboratively with Marketing, Product, and Development leaders
    • Develop Customer Experience playbooks & touchpoints
    • Measure and improve Customer Experience effectiveness by defining and executing on operational metrics
    • Define and monitor successful client adoption and usage of our product

Ideally, You Have

    • 8+ years experience working in the direct-to-consumer space
    • 4+ years in leading, scaling, and mentoring a customer experience team in the direct-to-consumer space, preferably in a high growth subscription environment
    • Proven track record of coaching and mentoring high-performance teams
    • You are obsessed with client value delivery, retention, onboarding, and activation
    • Demonstrated desire for continuous learning and improvement
    • Analytical and process-oriented mindset
    • Experience in working with development teams to automate reporting, analysis, and data capture
    • Comfortable working with CRM tools such as ZenDesk or Zoho
    • Expert in the use of Excel or Google Sheets
    • Success in managing remote teammates

Compensation and benefits

    • This position is an “at-will”, full-time, salaried, exempt position. The salary will depend upon the candidate’s relevant experience
    • Competitive benefits are available – medical, dental, vision, life, disability, and 401k. Unlimited vacation policy. Sick time policy.

Location

    • We work in the East Coast Time Zone. Looking for US east coast-based teammates.

This is an “At Will” full-time salaried, exempt position. Medical, dental, and other benefits at a competitive cost. 401k available after 90 days. Sick time and unlimited vacation plan.

The Brand. is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

This document is presented to you in confidence.  All communication, whether written, oral or electronic should be addressed to:

Jim Weber, President
New Century Dynamics Executive Search

James E. Weber, President
New Century Dynamics Executive Search
9370 Stoney Ridge Ln. 
Johns Creek, GA  30022

Tel. 770-649-7051; Cell 770-354-2817;

e-mail; jimweber@newcenturydynamics.com