Digital Marketing Manager – Affinity Based, Social Media Brand

Alumni Direct, LLC. (AD) is an affinity-based enterprise that is focused on the creation and optimization of engagement within the national audience of college graduates between university-specific alumni. Our core product is a web-based platform that provides both social and community connectivity. We will also provide similar communities for Business Alumni associations and Fraternity/Sorority associations and athletes.

The purpose is to create and share exclusive benefits and services relevant to the overall life and professional enrichment of community members. While the enterprise is digitally anchored with a website, the overall business model is operated as a hybrid – human and digital – platform to ensure the AD standards for personal engagement between membership communities and strategic business partners.

Job Responsibilities:

      • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
      • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
      • Designs, builds, and maintains our social media presence.
      • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
      • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPls).
      • Identifies trends and insights and optimizes spending and performance based on the insights.
      • Brainstorms new and creative growth strategies through digital marketing.

 

    • Qualifications/Skills:

      • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
      • Creating and maintaining client relationships
      • Coaching and subordinate involvement
      • Managing processes
      • Self-motivated yet customer-focused
      • Proficient in marketing research and statistical analysis
      • Able to develop budgets
      • Familiar with financial planning and strategy

       

    • Education, Experience, and Licensing Requirements:

      • Bachelor’s or master’s degree in marketing or a related field
      • Proven working experience in digital marketing, particularly within the industry
      • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
      • Experience in optimizing landing pages and user funnels
      • Experience with A/B and multivariate experiments
      • Solid knowledge of website and marketing analytics tools (e.g., Google

      Analytics, Netlnsight, Omniture, WebTrends, SEMRush, etc.)

      • Working knowledge of ad serving tools
      • Experience in setting up and optimizing PPC campaigns on all major search engines

      For more information and your referrals please contact Jim Weber.

      Jim Weber, Managing Partner – ITB Partners

      Jim Weber – Managing Partner,  ITB Partners

      Tel. (770) 354-2817

      JimWeber@newcenturydynamics.com

       

COO Search – Social Media Startup

Overview

The COO has overall responsibility for the operations and that financial targets are achieved.  This includes the planning, organizing, direction, and control of the company.  The COO is responsible for ensuring that company standards for customer service, sales growth, and profit margins are achieved.

The COO role is a key member of the senior management team, reporting only to the Chief Executive Officer (CEO). You will have to maintain control of diverse business operations, so we expect you to be an experienced and efficient leader. If you also have excellent people skills, business acumen, and exemplary work ethics, we would like to meet you.

The goal of the COO position is to secure the functionality of the business to drive extensive and sustainable growth.

COO responsibilities include:

    • Designing and implementing business operations
    • Establishing policies that promote company culture and vision.
    • Overseeing operations of the company and the work of executives

Responsibilities

    • Oversee daily operations of the company and the work of executives (IT, Marketing, Sales, Finance, etc.)
    • Assist Senior Leadership in developing business strategies, plans, procedures, and annual budget.
    • Ensure that the company maintains a viable Marketing Strategy, supported by plans to achieve company objectives.
    • Set comprehensive goals for performance and growth.
    • Foster a corporate culture that promotes ethical practices, customer focus and service, and encourages individual integrity.
    • Maintain a positive, ethical climate that attracts high-caliber talent.
    • Lead employees to encourage maximum performance and dedication.
    • Ensure that annual performance evaluations are completed for all employees.
    • Evaluate company performance against established metrics, with particular emphasis on customer acquisition and retention, revenue growth, and cash flow.
    • Write and submit reports to the CEO in all matters of importance.
    • Assist CEO in fundraising ventures.
    • Participate in expansion activities (investments, acquisitions, corporate alliances etc.)
    • Manage relationships with partners/vendors.

Requirements

    • Proven experience as Chief Operating Office or relevant role in a start-up
    • Understanding of business functions such as HR, Finance, marketing etc.
    • Demonstrable competency in strategic planning and business development
    • Experience in fundraising will be a plus.
    • Working knowledge of data analysis and performance/operation metrics.
    • Working knowledge of IT/Business infrastructure and MS Office.
    • Outstanding organizational and leadership abilities.
    • Excellent interpersonal and public speaking skills.
    • Aptitude in decision-making and problem-solving.
    • BSc/BA in Business Administration or relevant field; MSc/MBA is a plus.

For More Information Contact

Jim Weber, President
New Century Dynamics Executive Search

JimWeber@newcenturydynamics.com

Operations Manager – Quick Casual

Job Description

 Position Details:

    • Reports to: Chief Operating Officer; member of Leadership Team
    • Location: Lancaster, Ohio; ability to work remotely from home available
    • Travel: Must be willing to travel up to 90%
    • Compensation: Competitive base salary, plus annual company performance bonus potential
    • Position Benefits: Paid Holidays; Vacation Time (4 weeks); potential to work from home; part of a growing successful restaurant company.

 Core Values:

    • We are focused on our customers’ needs.
    • We are proud of our high-quality products and service.
    • No slackers
    • We prepare and conquer as a team.
    • We are dedicated to constant improvement.

 Desired Attributes:

    • Solution Seeker
    • Dedicated Self Starter with Strong Work Ethic
    • Growth Oriented
    • Results Focused
    • Balanced
    • Adaptable
    • Direct and Transparent
    • Always a Learner
    • Passionate
    • Committed to the Greater Good

Education:

    • High School diploma required.
    • College a plus
    • Food Safety Level 2 Certification required
    • Responsible Service of Alcohol Certification required (will train)
    • Familiar with Entrepreneurial Operating Systems (EOS) a plus

 Job Description:

We are looking for an experienced, high-energy, and creative leader with deep multi-unit restaurant management experience, excellent leadership, communication, and numbers/analytical abilities with the desire to help grow an already-successful restaurant operation.

The right person will have a proven track record related to multi-unit management leveraging a trusted-relationship approach. This role will be expected to build and maintain a strong relationship with direct reports (MUM – Multi-Unit Manager) and a multi-level, cross-functional support team. You will be responsible for making decisions that have a direct impact on our company’s brand, culture, reputation, and profitability through quality control, process management, customer retention, operations training, and IT initiatives.

 Responsibilities:

    • Play an integral part of the leadership team driving the operational strategy with the goals of retaining customers and team members while maximizing profitability.
    • Drive a culture of quality and personal accountability throughout the company.
    • Analyze reports, measurements, and external benchmarks to identify trends, potential problems, or opportunities for improvement.
    • Plan/forecast weekly sales, labor, and COGs to manage food and labor costs increasing restaurant profitability.
    • Prepare reports of progress and forecasts for Chief Operating Officer using key performance metrics.

For more information contact:

Jim Weber, President
New Century Dynamics Executive Search
James E. Weber, President | New Century Dynamics Executive Search |
Tel.  770-354-2817 | Email: JimWeber@NewCenturyDynamics.com |